They will just figure ways to make new walls, or be as malicious in compliance as possible. Reminder: walled gardens are always anti-consumer, no exceptions.
Switched over to Pop!_OS from MacOS a few years ago. While there aren't a ton of open source mobile options, I decided to go with GrapheneOS over iOS. Fuck walled gardens.
Honestly I'd be truly thrilled if they were merely forced to open up iMessage. I'd be a huge quality of life improvent for people who don't want to daily drive an iPhone but have to keep in contact with Americans.
Apple's history of being walled garden is interesting.
So in the 80s and 90s, Apple tried the wall garden approach. And it absolutely failed. The IBM clones won out, with software and all that that worked across vendors and platforms. The hardware and software could be separated, so Apple's approach of both and closed didn't work.
Then Apple languished for decades.
Then with smartphones you had this product where the hardware and software needed to be tightly integrated. And tight integration was necessary to give a high functioning, small, compact device, where you needed the software to be highly optimized for the specific hardware.
I find it fascinating that Apple has stuck with the same formula for decades of wall garden and control of both hardware and software. That business model failed spectacularly, then treaded water, and then succeeded spectacularly. I think none of which was from an insightful or brilliant business analysis, it was just how the stubbornness played out.
So as for where it will go from here, I think who knows. Phone hardware is now powerful enough that you don't need the same hardware and software vendor where it needs to be so tightly controlled. But Apple has built itself a nice market which is kind of self sustaining. Will people care about prices again?
So after they lost and were scrambling. I expect at steep control, licensing fees, and hardship coming from Apple. A measly 3 years, I can't see how they committed to the concept - I expect most people made the same judgment call (and were right). (Different read was Jobs was fired from Apple from 1985-1997, so maybe he killed it after returning). I also never heard of it (not that I'm an expert) so I expect it was a very big 'too little, too late' situation.
The “walled garden” is both what the average Apple customer wants, and what technophiles despise. Most iPhone users want the full assurance that they can download any app without performing research, knowing it won’t crash their indispensable device or track their every move. Say what you want about the limits of customization, it’s probably true, but Apple’s tight leash on software is precisely why iPhone is so reliable and private.
I don’t need to. It’s visible in their software. It runs on a UNIX kernel, so the application and operating system layers are independent. They restrict all APIs, both first and third-party, until a request for access has been approved by the user. The encryption they use for iCloud, iMessage, and FaceTime transmission is end-to-end, and local device encryption is hardware encoded, requiring local passcode entry to decrypt.
They don’t profit off of user information. It’s against their privacy policy. Ask for your GDPR compliant file from Apple. It’ll contain your name, billing address, and phone number (if you have an iPhone). Apple and third-party developers can display a prompt to request data collection for app improvement. It is completely voluntary.
Say what you will about Apple, they are masters of spinning their shortcomings as groundbreaking achievements. When they refused to unlock the iPhone of the san bernardino terrorist attack, it was framed as an act of preserving user privacy, but brushed over how willing they were to hand over the iCloud backups if the police would have brought the iPhone to a known WiFi network for the backup to be uploaded.
What industry? Does this industry you mentioned happens only contains data hungry ad oligopolies like google, facebook and bytedance; but happens to exclude all the reasonable alternatives like Mozilla, duckduckgo, grapheneos, calyxos, desktop linux, mastodon, and lemmy?
I got a feeling that many consumers do use desktop linux, given the recently revealed 4% desktop market share across the world. macOS has 15% market share (around 3 times desktop linux), and Windows at the dominant 72% (around 3 times macOS). See https://gs.statcounter.com/os-market-share/desktop/worldwide
I believe macOS probably is more private than Windows, but it is definitely not as private as the rest of the industry.
Sure, open source will always have the potential for the most privacy, assuming the user is savvy enough to maintain updated security. The article was primarily focused on Apple’s hold of the smartphone market. In the US, the only real competition is Android. Google is transparent about their consumer data use, and they also don’t offer much in the form of personal information privacy outside of encrypted RCS. For example, third-party apps can access user data and enable hardware APIs without first requiring user permission.
Okay, I mentioned desktop because you mentioned "personal computer industry" which I assumed means desktop/laptops.
I think there are indeed more private (some can even be more secure) alternative to iOS, like calyx and/or graphene.
But like you said, they do require a reasonable amount of computing literacy to install: first they need to know these projects exists, then they will need to connect their phone to their computer and click a single button.
Thus, I think there is indeed no private and "popular" alternative to iOS, that a completely tech illiterate person can easily obtain.
It’s interesting, because for my iPhone that is true. I was a bit concerned with the walled garden, but made the switch from Android because of privacy (not that Apple is perfect, just much better than Google). I can’t recall a single time when i wanted or needed more than what the iPhone offered.
But with my iPad there are multiple times when i wished i could run a local web dev environment, or run MacOS apps (it is using the save M1 as my computer after all)
What about discovering and installing private app that don't use proprietary big tech service, including sending push notifications?
On android this is very easy, you can just search and install apps from fdroid, where all apps has been manually audited to make sure there is no telemetry and proprietary dependencies, including network service dependency.
Fdroid also build all the apps in their app store to prevent developers from secretly inject backdoors (think xz backdoor, and xcode ghost).
I don't believe the fdroid model works in Apple's walled garden.
i used fdroid when i used Android, but now i feel like it is a false sense of security. like, yeah, the apps themselves might not have telemetry, but the whole OS itself is a giant spyware made by the largest ad company in the world, so unless you are using a rooted, custom rom that has taken all the google apis out of the way, i still feel that my data is safer in ios than android with fdroid. the only real way to have data fully safe is too minimize the use of apps completely thou
i would use apps from an ios version of fdriod, if i had the chance, thou, so i think your point is valid
I think it is useful to use fdroid in conjunction with private OS like graphene, divest and calyx all with excellent android compatibilities. Unfortunately, grapheneos, IMO the best of the three, is only avaliable on a small set of devices (so is ios).
But I do agree with your point, if you use the stock android, even with privacy hardening, it is probably still not so private. But I don't know if a hardened stock android is "worse" than an average user's iPhone.
If you throw a linux OS to an average user, they would want to download app from the web instead of installing from app store. Average user don't "want" to download app from the app store, they do that because they are "told" to do so.
I don't believe most average user "love" anything, they only want their device to "work", no matter what the privacy, security, and environmental concerns are. Plus apple's repeated propaganda, which makes many people believe that Apple is reasonably private and eco-conscious.
I think one of the best decision apple has ever made is to start shitty and thus never enshittify. After a while, people accepted the shittiness of apple; yet Windows continuing to enshittify by putting ads everywhere, thus people feel like their old and good experiences have been taken away from them.
I an obviously not saying Windows is better than macOS, they are both shitty in different ways. But I feel like Window's recent enshittification in some way contributed to the recent decline of Windows and rise of macOS.
I don't totally agree but you're definitely onto something there. I will absolutely never be simpathetic to that vision, but you're right that Apple knows their audience.
Seriously, windows is about to release forced advertisements in the Start Menu. Windows 12 is going to be a shit show. People aren’t going to flock to Linux, they’re going to Apple. Think they have a lot of money now? Wait until they get more desktop market. They can afford to build another garden.
Say what you want about Apple, it’s probably true. But don’t pretend they don’t have gardens inside gardens.
The only way Apple will fall is if there is actual competition, and nothing is on the horizon.
Hmm interesting thought. But how many people are going to actually buy new computers when they don't get updates? And of course how many will keep trucking with out of date windows? So for the one that buy a new computers, how many will just buy windows again? How many will have a tech savvy relative that can install Linux for them (because they can't afford a new computer)? How many will go to Chromebook because it's cheaper? Personally I never understood luxury brands, which I consider Apple to be.
Chromebooks aren’t really a threat. People who can use chromebooks as a daily driver probably already are. Also, most of the hardware is absolute garbage.
Apple isn’t all luxury. The Mac mini as fast af and starts at $599.
Apple just doesn’t have a “shit” category, like many other manufacturers.
Sure, a lot of people will choose Linux, but that won’t be a majority.
As much as I don't want to give LTT credit, I think Linus has a point with Chromebooks. Google is playing the long game with them. Students almost exclusively use them these days, and anecdotally, most of them are getting chromebooks and the like for college now that they're getting to that age. That's at least been the case for almost every family member I've had that's started college in the last 5 years.
It's only going to continue as the average Chromebook legitimately is becoming more powerful, and Steam compatibility is improving. You're going to see a whole lot of people who see no need for a PC/mac.
Which is good in the short term and bad in the long term imo.
It's good because it gives Microsoft and Apple competition, so they'll be forced to adapt to these users who have found that they don't need the desktop app stuff. More services will move to the cloud (like Office), which means less vendor lockin for client devices.
In the longer term, it means more stuff is in the cloud, which means less individual control over their data. That means vendor lockin must shifts from client devices to services, but now you can't just use a compatibility layer like WINE if you want to switch. So we'll then play a cat and mouse game with regulations like the GDPR as companies innovate new ways to screw you over.
So yeah, I'm not sure how I feel about
Chromebooks. I'm personally teaching my kids to use Linux (if they want to play games, they use my Linux machines), so hopefully there's enough people pushing against everything going to the cloud to maintain some amount of competition to keep them in check.
I think I generally agree with all that. One good side effect is I think this will be the push that gets Linux a bit more mainstream*. It's pretty easy to sideload Linux onto most Chromebooks, so I think a good chunk of kids that like tinkering with stuff are going to try it out, more so than the past. ChromeOS is a lot more restrictive than windows, so there's a bigger incentive to get around it.
emphasis on a bit. Frankly I don't think I see a world where Linux has a proper foothold in the mainstream unfortunately.
Yeah, same. But then again, if Linux really did a push to appeal to the mainstream, it would probably lose what I like most and it. That's basically what ChromeOS is (bundling popular, proprietary nonsense), and I'm not a fan.
In general life? Sure. Students? Absolutely not, at least not once you get to college. Sure you can get away with only using school computer labs, but trying to do homework without a computer is borderline impossible these days. Most online homework sites either outright don't work on mobile or are such a pain in the ass that they may as well not.
For a while recently, I had my laptop not working properly so had to use just a phone before the needed part arrived. And after that, I refuse to believe someone could willingly and longterm live with just a phone as a primary device. No. This is actually frustrating.
I think Apple's main selling point is essentially luxury and status. The "look at me, I have an Apple like you, can I be part of the cool club now". It's not about functionality, which you can get the same for much cheaper. Also Apple's shiny-ness, which it kinda does have. But that's what the author is (poorly) getting at, people are now saying "eh, it's a phone".
I agree with the "shit" category. There are too many shit products being put out for laptops and phones, so it's easy to think to get away from that (and into the cool club) you need apple.
If you stop making Apple about the “cool club” and just focus on the actual hardware and ecosystem, there’s really not much competition in terms of quality and usability.
MacBooks right now in particular are so far ahead of everything else right now. Nothing comes close in terms of performance and battery life. Some laptops can do one or the other, but if it’s fast you can expect the battery life to be shit or vice versa.
The battery on their arm devices are insane. I can disconnect my laptop at 100% without shutting it down. Go home. Sleep. And then work another 8h without the battery dying on me.
It's very impressive. I can't think of other laptops that have comparable battery life/performance combo as that macbook pro.
My previous (work) dell laptop barely made 4h ( more like 3 ) and was in the same price range. While I'm not an apple fanboy at all, and there are basis things it just cant do natively ( keyboard window management needs an external app?? ), their macbooks are absolutely the best laptops I've ever worked with.
My Zephyrus G14 could do that too while running Visual Studio. AMD's mobile chips are also pretty efficient and Windows laptops are not as far off from Macbooks in terms of battery life as people think.
12 is a stretch but the person I replied to said 8 hours which is pretty doable. I was working on building a game engine in Visual Studio which is something I'd consider intense. Granted my model is the 2021 version and AMD has made greater strides in efficiency since, I wouldn't be surprised if the newer models can go a bit longer.
I'm not so sure about Chromebooks not being a threat, at least for people who just want to browse the web. A crappy laptop that Windows 11 will bring to its knees will run ChromeOS well. If people compare the performance of both OS's on an equivalently priced laptop, they'll notice ChromeOS is way faster and buy it. To get the equivalent OS performance of a $300 Chromebook, you need a $1000 Windows laptop.
No, I actually have an 8GB M1 Mac Mini (only could get the cheapest one for tax reasons), and I tried doing software development on it. Running Xcode, VSCode, Chrome, and my own app on it at the same time let everything grind to a halt because it was swapping like crazy.
The problem is that I had to get the cheapest one to be able to add it to the tax writeoff in a single year, otherwise it's split among three years (the tax code in my country is weird like that). If I could aftermarket-upgrade the RAM, I could just have bought the basic model and then upgraded, but that's not what Apple wants me to do.
Also, how should I know that I needed more RAM? It's not like they're writing that on the box (quite the opposite actually, Apple says that 8GB is enough for everyone).
Yes and no. My previous Mac was a MacBook back when they still had RAM slots. I switched away from macOS because it became such an embarrassment of an OS.
The number of people who will leave windows over this stuff is trivial.
Apple has practically zero presence in enterprise (where one company can have 60,000 computers), and also practically zero in SMB.
Business software is written for windows. Even trying to use a Mac with the most basic office software is challenging - even if the exact same product exists in both.
People aren't flocking anywhere when their work machines are windows. Damn few people can be bothered with learning 2 ways to do things, especially when they're not interested in computing. I've been at this since before Mac existed, and while I can use OSX or iOS, I'm not wasting my limited learning time on something I rarely use, and can't really integrate with much of the rest I use.
Now let's look at some other arenas:
Legal - they all use a small set of document apps (which until recently was wordperfect), and some legal database apps. None of the database apps run on Mac as far as I've seen.
Engineering - there are practically no CAD apps for Mac. Some do exist, but again, even the ones that are on both Windows and Mac are problematic at best on Mac, typically unable to integrate with the back end.
Most people don't have the bandwidth to learn a new system just to avoid the shitty part of Windows (which only affects home users anyway). It takes less effort/time to figure out how to mitigate the Windows issues than to deal with a completely new system, that will also have issues integrating with other stuff they already have.
Add to this lack of CUDA support, which is what pretty much all CAD runs on. Apple's Metal may be interesting, but that doesn't matter if the apps don't port to it.
It'll be especially interesting to see how AI plays out. If NVIDIA ends up winning (they're currently way ahead), it'll be the same issue as with engineering, but in more disciplines.
The other area I meant to mention related to engineering is external device control.
Things like specialized controllers for things like CNC, many of which won't even run on NT-based systems, and still have to run Windows 9x to have the DOS-level hardware control.
Do you know if they work at all on Linux? Just wondering what the path forward there is.
And yeah, we had an old Windows system with our pick and place machine because it really needed that specific version of Windows. I'm sure the same is true for all kinds of specialized hardware chugging along to this day in factories near you!
CUDA and AI stuff is very much Linux focused. They run better and faster on Linux, and the industry puts their efforts into Linux. CNC and 3D printing software is mostly equal between Linux and Windows.
The one thing Linux lacks in this area is CAD support from the big players. FreeCAD and OpenCAD exist, and they work very well, but they do miss a lot of the polish the proprietary software has. There are proprietary CAD solutions for Linux, but they're more industry specific and not general purpose like AutoCAD.
My 3d printer works, but I wasn't sure about CNC because of my experience with pick-n-place machines having poor support. It seems the more industrial you go, the fewer options you have for support.
And they're not even trying as far as I'm concerned. Windows is dead easy to integrate something like device management software into or tie into central authentication or all sorts of enterprise goodies.
Apples enterprise software and integration is complete and utter trash. The it just works "magic" only applies to consumer things, the magic is gone the second you even think about doing anything remotely enterprise.
Got an Active Directory you want to integrate macOS with? Good luck. Want to use an apple alternative instead because you think it'll be better? Better get a time machine. Device management? Better get ready to jump through hoop after hoop for a maybe half working solution.
I always say, Windows is an enterprise OS with consumer features and MacOS is a consumer OS with (half assed) enterprise "features".
Yea, Apple very briefly started making effort to support enterprise in the 90's, but quickly gave up the effort. I don't remember it well, it may have been related to the PowerPC stuff they were doing with IBM (IBM dropped their support of the PowerPC project, unfortunately).
Windows is an enterprise OS with consumer features and MacOS is a consumer OS with (half assed) enterprise "features".
Wow, I've been in IT for a long time, and this is the best way I've ever seen to describe the difference.
Eh, it kind of depends imo. Apple's MDM is pretty great, they just don't offer any real alternatives to AD, Exchange, etc. and integrating Macs into a Windows environment definitely does make some of the "it just works" magic evaporate quickly.
For a small business willing to go all in and do everything the Apple way I can see it being quite attractive though. Managed Apple IDs through Apple Business Manager for use with iCloud, Automated Device Enrolment with zero-touch provisioning straight out of the box and a robust MDM solution like Jamf make for a pretty neat package. It's just not one that will appeal to every business, especially large ones or ones with a desire or requirement to keep things on-prem and in-house.
Apple definitely has a very long way to go to become any kind of real competition to Microsoft in the enterprise market, but with MS pushing more and more cloud stuff themselves (O365, Azure) I reckon it's only a matter of time before they start neglecting things like AD and Exchange. And more people using Apple at home means employees and decision makers will start wanting to use that stuff at work too, for better or worse.
I'm not saying Apple will dethrone MS or anything, in fact I don't think a future with Apple being a significant player in the enterprise market is particularly likely. But I think if MS screws up enough and Apple play their cards right, it's not impossible.
Apple has practically zero presence in enterprise (where one company can have 60,000 computers), and also practically zero in SMB.
Right, that's because since, well, NeXT acquisition they very openly abandoned that whole area and turned to marketing their stuff as home stuff and fashionable toys. That may change in future, like everything else.
Business software is written for windows. Even trying to use a Mac with the most basic office software is challenging - even if the exact same product exists in both.
The funny part is - Apple doesn't need a full transition to be an option. They just need to make their system more and more usable (cutting cost and cutting their usual bullshit too, so maybe not too soon) for similar things over time. Then some small businesses may start using it, then bigger ones, maybe also in niche roles (like it is even now with audio production and publishing, I think? not sure, I'm not an Apple user).
Legal - they all use a small set of document apps (which until recently was wordperfect), and some legal database apps. None of the database apps run on Mac as far as I’ve seen.
Apple may participate significantly in the Wine project to change this. They are a big company with resources.
Engineering - there are practically no CAD apps for Mac. Some do exist, but again, even the ones that are on both Windows and Mac are problematic at best on Mac, typically unable to integrate with the back end.
Apple also does have the weight to persuade the developers of mainstream CAD apps port them to MacOS. I don't think technical difficulties are the most important ones there. It's just that there were no reason to do it. Like no agreement, no common strategy, no deals. Apple wasn't interested in it because it's not their intended market, developers weren't interested in it because it's a small market.
Most people don’t have the bandwidth to learn a new system just to avoid the shitty part of Windows (which only affects home users anyway). It takes less effort/time to figure out how to mitigate the Windows issues than to deal with a completely new system, that will also have issues integrating with other stuff they already have.
There were differences in UX between any pair of a thing which lost popularity and a thing to which the former lost it. I'm not sure this is a good argument.
Also they can try playing the long game and expect more users in 5-10 years, not right now.
Counter point: I just got a new MacBook at work. It's an all windows enterprise. There are like 10 of us that got macs. The setup for them is kludgy because all of the tooling is for windows.
That said, Microsoft office and one drive is so much better to use because the "integration" isn't there...and it works like I want it to work.
It's hilarious to me that they've made their offering worse with all of their efforts to integrate 365 and onedrive into everything.
I think if apple just did a little towards the enterprise they'd take chunks of market share. Like having a macpro with a pic/cac card reader would be a good start.
The issue in that whole proposition lies within this one single sentence
Business software is written for windows
Nowadays, practically all companies are moving towards either SaaS, or in house web services. The pandemic has killed native enterprise apps, for better or for worse.
Windows only has decent presence because it's reasonably easy to integrated Windows machines into corporate structures. The moment Apple taps into that market, it's all over. We've seen that with Google basically ruining the school market for Microsoft by doing that, and it will happen again.
My neighbour randomly asked me a few months ago if I was familiar with Linux and if I could could get him some boot USB or something. I got him one with several options. He didn't have any Linux experience before, and isn't exactly a nerd.
It's much easier nowadays for someone to get familiar and use Linux than it was before, and it's much cheaper than reworking your whole tech ecosystem to accomodate Apple's monopoly.
My elderly neighbor needed a computer to do accounting, I set her up with Mint on a T430 w/ LibreOffice and told her I'd giver her free support till the laptop died.
5 years on and the only time I've had to fulfill my side of the bargain was when her printer was out of paper and she couldn't find her eye glasses to read the error message.
her printer was out of paper and she couldn't find her eye glasses to read the error message.
Hahahah, omg that's awesome.
To me this user exemplifies where Linux shines: in limited-use-case scenarios (not to say it's inflexible, just that support increases quickly with increased use-case complexity).
The more general-use needed, the more technical skill is required.
This user has a small set of specific requirements, so it's pretty trivial to get them running on a Linux distro, and it's a great application of what Linux brings to the table. System management will be minimal.
That "cathedral vs bazaar" thing didn't age too well.
Say, an OS with hardware and software support as good as that of Linux, but with cleanliness as good as that of OpenBSD (or at least FreeBSD) would probably have a bigger desktop and enterprise user share by now.
In addition to the other great points in this thread, Apple has a cost barrier that other operating systems don't.
In an economic climate where everything is getting more expensive, a consumer isn't going to fork out $800+ on a MacBook or an iPhone without first actively wanting to be part of the ecosystem, especially if the hardware they have gets the job done.
The reason Apple isn't growing as fast as it's competitors right now is exactly that. Apple is expensive to get into. No amount of enshitification on other OS's is going to change that.
For people who consider this a sign of social status
Ok well,
Anyone who considers apple products a status symbol already has bought in and won't be swayed one way or the other by windows becoming worse.
Anyone who actually understands technology knows that regardless of how many different apps or environments apple OS's provide, you are always operating in a closed system with the tools they allow. Whereas an operating system like android, or Linux, or (at least for now) windows, your options for the capability of a tool are limited only by what exists or what you have the capability to write.
In short, apple isn't an OS that technologically literate people flock to as an exclusive option.
Anyone who actually understands technology knows that regardless of how many different apps or environments apple OS’s provide, you are always operating in a closed system with the tools they allow. Whereas an operating system like android, or Linux, or (at least for now) windows, your options for the capability of a tool are limited only by what exists or what you have the capability to write.
With desktop MacOS it's the same as with Windows for now.
In short, apple isn’t an OS that technologically literate people flock to as an exclusive option.
I want more entities to switch to Linux like that, but that's unlikely in the near future. Most offices have Windows professional or enterprise (LTSC) which don't have most of the bullshit regular Windows has.
Yeah, exactly. And the Lock-In-Effect is huge, too. You only need to have a piece of required software that doesn't have a Linux version (we have this situation) and you'll be stuck for a looong time.
As someone in German Government who has written a thesis on OSS in government:
Happens regularly, on a small scale, but almost always eventually leads to a rollback to Windows. People are discontent with the solutions on Linux since they have to get used to something else, and the aging governmental workers and exactly very keen on things changing.
The City of Munich had a similar program of switching to Linux before, only took Microsoft to open an office in the city to revert on those plans.
The federal government recently finished rolling out a centralised, unified client around all of their ministries and other institutions. Which OS? Guessed it, Windows 10.
Dont get me wrong, having something like the French Police would be amazing, but the highly federal nature and old workforce of government make it super unlikely for Linux to have a proper chance. Taking into consideration the lack of suitable employees to drive forward such a change, the lack of money at local government levels and the fact that most of the specific software required doesn't have a version for Linux doesn't fill me with hope.
Office suites are a tricky one. The shitstorm when MS changed it to the ribbon UI was insane. Business users really do not like change. That and the minor incompatibilities in document loading to LibreOffice. I mean, it's like 99.9% of the way there, but that 0.1% is guaranteed to be in the middle of one of those massive spreadsheets that absolutely fucking everything hinges on.
Still, Office has been going in-browser for a while now. They might at least get off Windows, even if they're stuck with Office.
my god what is wrong with Americans that you're such a bunch of fucking fanboys. If it's not apple, it's religion, or your political party... psychotic obsession after psychotic obsession, total disconnect from reality...
I didn’t read this as fanboy-ism. It’s simply the state of things. If another company wants to step up and produce a series of tech that’s as unfragmented as Apple, one that provides rudimentary protection and privacy, one that shuns ads and doesn’t depend on tracking for its revenue, I’m ready for it.
Or everyone is starting to figure out that the garden looks just as good outside the fence as it does inside the fence. Technology has been converging for many years now to the point where most devices especially smart phones have reached a bottleneck and no one can make things go any faster and there is really no big need for even more massive storage space for the average person. So phones have hit a ceiling and the place that Apple once had where they were one of the few manufacturers that made good phones is now overshadowed by lots of other companies that are comparable or near comparable. Does the average person really care if they have a high definition 20MP camera or a 22 MP camera. All they care about is being able to scroll through Tik Tok, FB or Instagram and no one really seems to care what device they use to do that any more.
It's already here. I run AI models via my GPU with training data from various sources for both searching/GPT-like chat and images. You can basically point-and-click and do this with GPT4All which integrates a chat client and let's you just select some popular AI models without knowing how to really do anything or use the CLI. It basically gives you a ChatGPT experience offline using your GPU if it has enough VRAM or CPU if it doesn't for whatever particular model you're using. It doesn't do images I don't think but there are other projects out there that simplify doing it using your own stuff.
Right now the closest we have to that is running ampere clusters. I'm saying that because it is going to be some years before any phone GPU/CPU is going to be able to effectively run a decent AI model. I don't doubt there will be some sort of marketing for 'boosting' AI via your phone CPU/GPU but it isn't going to do much more than be a marketing ploy.
It is far more likely that it will still continue to be offloaded to the cloud. There is going to be much more market motivation to continue to put your data on the cloud instead of off of it.
The m series Mac s with unified memory and ML cores are insanely powerful and much more flexible because your 32gb of system memory is now GPU vram etc
Apple still has a pretty solid ecosystem that makes it hard to break out of. For example:
airdrop and sharing in general - experience sucks pretty much anywhere else
watch, phone, and laptop all working together - iMessage, notifications, etc
iCloud - the experience is essentially seamless if you use all Apple products
I don't think people will be leaving Apple anytime soon, and those who don't use it probably don't know what they're missing.
I'm personally on Linux and it works well for me, but I recognize that people tend to stay where they're at, and I think Apple is probably more attractive to people who decide to leave Windows than Linux is (unless they need games, and Linux still seems to have better compatibility).
From a technical point of view I agree .. I have a few friends who work in music and visual arts and they swear by Apple products and software
But to average users and people who just want to go online with social media, snap a picture, share it, forget it and do it over and over and over again ... they really don't care if it's an apple product or not. The family and friends I know that are not technically minded only understand one key technological specification when it comes to devices ..... PRICE and COST.
If they can't afford a $1,000 apple phone .... they'll buy a $500 android phone ... or just stick to their five year apple phone and won't upgrade until they can buy a used $500 apple phone.
That's not what I see. In my area, people buy Apple because it's trendy. If they can't afford the $1000 Apple phone, they'll lease it and make payments. If they're too young, they'll convince their parents that they need it.
The ones with Android phones generally have a reason for it beyond cost. Once that reason is gone (e.g. Apple supports whatever the use case is), they may be swayed to get an iPhone. But once someone has an Apple device, they generally stick to it.
The Apple experience isn't necessarily better, but it is sticky.
So it’s been doing the logical thing for years, which is finding other ways to make money, and it’s been largely successful, particularly as it added the App Store and services like Apple Music.
And smaller developers struggled to find a business model that worked between Apple’s commission fees and strict guidelines over how and when it could charge customers for their product.
Microsoft recognized that Java could make porting software from Windows to other systems easier, so it sabotaged Sun’s efforts and instructed its allies not to aid the company.
Apple responded to the pressure by promising to support RCS on the iPhone — a standard that updates the relatively ancient SMS/MMS protocol and includes more iMessage-like features.
The other shoe fell last month when the US Department of Justice filed an antitrust lawsuit against Apple for operating an illegal monopoly in the smartphone market.
But that’s unlikely to be the end of it — app developers aren’t happy with the company’s “malicious compliance” to new rules under the DMA, and European regulators are investigating Apple’s response.
The original article contains 2,020 words, the summary contains 178 words. Saved 91%. I'm a bot and I'm open source!
