Or everyone is starting to figure out that the garden looks just as good outside the fence as it does inside the fence. Technology has been converging for many years now to the point where most devices especially smart phones have reached a bottleneck and no one can make things go any faster and there is really no big need for even more massive storage space for the average person. So phones have hit a ceiling and the place that Apple once had where they were one of the few manufacturers that made good phones is now overshadowed by lots of other companies that are comparable or near comparable. Does the average person really care if they have a high definition 20MP camera or a 22 MP camera. All they care about is being able to scroll through Tik Tok, FB or Instagram and no one really seems to care what device they use to do that any more.