It seems gradual to me. It’s a combination of Google’s actions (They make money from ads and storefronts so they promote sites with ads and storefronts) and adversarial attacks on PageRank by spammers. PageRank used to work well until people started designing sites to game the system.
It’s worse: google.com has started to remove the “also available in English” button and defaults to the localized version based on IP geolocation on every call to the home page. Seriously, I wish that company every bad and rotten thing in the world.
Edit: For now, the only workaround I know is to append /en to the URL
In this article, we will certainly discuss why the results from Google search engine are declining. But before continuing, it is important to first outline what search engines are and how they present results….
the only cenario i actually use google search for but only in very rare occasions is when i am curious why i don’t find more results in another search engine, i then sometimes want to validate “missing” results are also missing in other/minor search engines that could theoretically have hits instead of misses, but usually i don’t find in google what i was already missing elsewhere, so mostly no gain, only sort of validation.
I haven’t used Google in years in favor of DDG, which had a degraded search already, but I have noticed the YouTube search is super unreliable now as well, but it seems to be getting better the last few months
I don’t say this to be dismissive, but Google’s search results have been getting worse for the better part of a decade now, and they’re still far above anyone else. While I do think that engines like Bing are closer to Google’s quality than most give them credit for, Google is still the only game in town. There are other search engines that people use, but they are niches in niches, and are probably used for belief reasons over an improvement in quality.
Frankly, I think that for the first time in history, the search market is open for competition. There is an argument to be made whether Google either doesn’t care about their search quality, or that it’s simply a hard problem to solve for anyone. If the former is true, then a competitor could make a very real case for overthrowing Google, given the right backing and hype behind them.
The rate at which the results got worse has a notable pattern in line with their drive for ad revenue. Most of the results are garbage because they are driven by money rather than user choice and popularity. The more money you pour into tuning SEO and Google Ads the higher you rank. To hell with relevance or what users actually want.
I ran a web community for writers from 1997 onward, and threw in the towel this year. The site had a core following but we relied on a steady trickle of new users from organic search and word of mouth to stay afloat. And little by little no matter how much time I put into SEO and the site we continued to slide due to a combination of seo rank and google just removing pages without explanation or reason. After spending the last 5 years rebuilding the site for SEO and mobile optimization, I watched google index 99% of the sitemap, our rank come back up slightly, new users starting to come in… And then it just… Stopped. I went to check the indexing, and google had silently moved all the indexed pages back to “crawled but not indexed” for no bloody reason. Zero errors, codes or messages.
I threw in the towel. The site was costing me nearly $500usd a month to operate and I could not throw a dime at ads. I had tried getting ad revenue on the site a few years back even though I did not want ads on the site and it looked promising… I got 90% of the way to covering monthly costs, but before the first cheque was cut google banned me from that service with no explanation. I followed every rule, discouraged regular members from clicking ads unless they really wanted to see the thing the ad was showing. Still got banned. And google just doesn’t even care to explain themselves.
I closed the site in January because I realized the internet I fell in love with, the one I created that community for… Its dead. Killed by capitalism.
Might be for the best. I can throw my coding time at open-source projects now. Just need to find one that entices me.
Thats so sad, especially as someone who regularly tries to find small forums like that. But i always have such a hard time finding them unless i already know the site name :(
Its so hard now for a regular person to find content made by other people without it being tarnished by the profit motive. Forums are all pretty much on reddit or dead. Even a good blog that isnt just seo trash is hard to find now days. Social media sites are mostly influencers trying to sell products and attract followers.
I just wanna see the cool stuff other humans are doing and thinking without ads and low effort garbage 🥺
That’s heartbreaking but not an uncommon story - it does seem like Google has the power of life and death over websites and it seems very fickle and opaque.
Have you thought about restarting it on the Fediverse?
Yeah, it’s not so much that the search results declined, but that the spammy content farms really got the hang of SEO and now all the results are shit and they all have one thing in common in that they’re covered in ads. Google does have an incentive in giving you links filled with their ads, but I’m not convinced that is responsible for the mountains of shit sites. And LLMs are only going to make this worse.
Google got outsmarted. I feel like there’s maybe a few dozen companies where if you blocked all their sites, your search results would improve massively.
What is a good search engine these days? I use DuckDuckGo but I don’t find it’s very sensitive to local content, like if I’m looking up an obituary I end up switching to Google. Any more precise and privacy oriented search engines?
I just started using this one today: docs.searxng.org and it did a great job for what i needed. I never heard of it before, but found the link on an old Lemmy post.
I don’t know how it would work for other people with other needs, but i needed to find graphic designers to help me with a project. DuckDuckGo kept giving me hundreds of results from a handful of big companies, but i wanted small companies and individuals. Found exactly what i needed on the first search using this engine.